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One of the original creators of the famous ice cream brand Ben and Jerry's has claimed that corporate owner the multinational conglomerate blocked the launch of an innovative pro-Palestinian ice cream flavor.

The entrepreneur, that established the company with his partner, disclosed how he plans to personally create this new flavor as part of an individual series highlighting causes Ben & Jerry's has been barred from addressing publicly.

Ongoing Dispute Involving Creators versus Corporate Owner

This latest announcement intensifies the ongoing disagreement between the internationally recognized dessert company and its corporate parent, the UK-based packaged goods corporation that acquired the ice cream brand for over two decades.

Both founders have claimed how Unilever along with their ice cream division Magnum improperly prevented Ben & Jerry's from "maintaining its activist principles".

The Fruit Flavor becoming a Symbol for Support

The entrepreneur announced via an Instagram video how he is creating a new watermelon-based frozen dessert, requesting consumer ideas for naming options plus potential ingredients.

“I'm doing what they couldn't,” Mr. Cohen commented from his kitchen. “I'm creating a watermelon-based frozen dessert that calls for lasting ceasefire in Palestine and calls for addressing the harm that was done there.”

This particular fruit has emerged as an emblem for solidarity with Palestinians due to its colors, that mirror those of Palestine's national banner – red, green, black and white.

Previous Activism and Recent Changes

Several years ago, the ice cream company refused to sell their merchandise in territories occupied by Israel, leading to the parent company selling their Israel business over to a local licensee, thereby permitting ongoing distribution in the occupied West Bank.

The new dessert series will be created through Ben's Best, the activist dessert company which originally created several years back to support ex- US presidential candidate Senator Sanders via the flavor "Bernie's Return".

Management Shifts plus Future Intentions

Mr. Cohen stated how he plans to create additional frozen dessert varieties that address concerns which Ben & Jerry's was silenced from addressing publicly by corporate restrictions.

This development follows partner Jerry Greenfield stepped down his position at Ben & Jerry's in September, following decades of involvement, mentioning concerns that the company's autonomy had been compromised following corporate moves to curb their advocacy work.

Previously, Mr. Cohen stated that "Jerry has a really big heart and this conflict with our parent company was breaking it."

“My conscience leads me to continue to work inside the company to fight for its independence ensuring that it can actualise the social mission, the principles which it was founded on while upholding for decades," he explained to media outlets.

• Corporate owner restrictions regarding political advocacy
• Independent flavor creation by company founders
• Watermelon flavor serving as social statement
• Ongoing disagreements between parent company and ethical values